Thursday, March 11, 2010

My conversation with the guy at Kraft....

Me: Hi, I was just looking at the ingredients on the cheese sauce mix in your original Kraft Macaroni and Cheese and I just wanted to confirm that it is gluten free.
Customer Service Guy: Yes, ma'am, it is.
Me: Well, hey, have I got an idea for you! If your cheese sauce is gluten free, get some rice macaroni and throw it in a blue box, and you've got Gluten-Free Kraft Macaroni and Cheese!
Customer Service Guy: Well, thank you for that idea, I'll pass it along to our product development people. Just so you know, ma'am, Kraft has an unsolicited ideas policy. We do not pay for unsolicited ideas, even if they lead to new products.
Me: Yeah, yeah. Don't worry, I'd be happy to buy GF Mac and Cheese from you.

(Seriously! They have got to make so much of that cheese sauce powder that I bet it is on equipment that makes nothing but cheese sauce. How hard could it be? Well, a girl can dream about gluten-free yellow death that doesn't cost $4 a box.)

4 comments:

  1. Is it wrong that I wish they'd just sell the cheese packet?

    Honestly, as bad as it is, as much as I know I should make "real" cheesesauce, and as much as I AM becoming a bit of a "real food" snob... there are days I'd happily down a box of kraft again.

    I just feel too wasteful to buy the box and chuck the pasta - but at this point, I'd even pay the normal price for the whole shebang just for the packet!

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  2. I've heard of people being able to buy a box of just the cheese packets directly from Kraft, but haven't looked into it myself. Have you? (I know Kraft sold a can of this stuff that you could shake on veggies or popcorn, but it wasn't cost-effective like the individual packets would be.)

    I'm hoping that, with the success General Foods has seen with their introduction of GF cereals and baking mixes, that other big manufacturers will make adjustments too so they can say they're GF. Being able to print "Gluten Free" on a box seems to be becoming quite the mark of pride these days.

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  3. I do buy Kraft, chuck the pasta and substitute GF pasta. It is still cheaper than buy a box of GF mac & cheese. Kraft really should make GF but they would just up the price to be comparable with the GF brands. *sigh*

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  4. realize this is an OLD thread but my 8yo is in the precess of being diagnosed with celiac and I came across this site in my reasearch as her main staple is kraft mac and cheese

    http://www.firehousepantrystore.com/lbchedpwd.html
    They sell the cheese sauce by the pound. It does say "Packaged in a facility that also packages wheat, milk, soy, egg, sesame, peanuts, and tree nuts." but I am too much of a newbie to know it that's OK

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